Advertising & Communication

ABOUT CAREERS

Do you have a creative mind? Do you enjoy interacting with people as well? Do you think it would be great to use your communication skills and creativity to promote a good or service? If so, you ought to think about going into advertising.Advertising experts utilize advertisements as a marketing technique to reach a wide audience with their message. Professionals in advertising utilize this strategy to draw consumers’ attention to a product, service, or societal issue. It aids in the establishment of the company’s brand identity, customer loyalty, and product or service credibility.Newspapers, magazines, radio, the internet, posters, events, the press, television, and hoardings can all be used for advertising.Example: Amul uses the Amul girl mascot to promote their ice cream in an Airtel 4G advertisement.

Roles and Responsibilities

  • Market Research: Advertisers initiate market research, study and analyze findings to understand customer demographics.
  • Advertising Campaigns: Gather and organize information to plan advertising campaigns.
  • Promotional Material: Plan and prepare advertising and promotional material to increase sales.
  • Collaboration: Work with customers, company officials, sales departments, and advertising agencies.
  • Editing: Inspect layouts and advertising copy, edit scripts, audio, videotapes, and other promotional material.
  • Budget Development: Assist with annual budget development.
  • Coordination: Confer with department heads or staff to discuss contracts, media selection, or product advertising.
  • Media Coordination: Coordinate with the media to disseminate advertising.
  • Department Coordination: Coordinate activities of departments such as sales, graphic arts, media, finance, and research.
  • Advertising Policies: Plan and execute advertising policies and strategies for organizations.
  • Campaign Management: Direct, motivate, and monitor the mobilization of a campaign team to advance goals.
  • Budget Preparation: Prepare budgets and submit estimates for program costs as part of campaign development.
  • Client Contact: Contact organizations to explain services and facilities offered.
  • Results Analysis: Monitor and analyze sales promotion results to determine cost-effectiveness.
  • Contact Development: Identify and develop contacts for promotional campaigns and industry programs.
  • Budget Tracking: Track program budgets, expenses, and campaign response rates to evaluate effectiveness.
  • Industry Trends: Read trade journals and professional literature to stay informed on trends and innovations.

Salary and Demand

  • Demand: High
  • Salary Levels: High
  • Average Salary for Freshers: More than 5 Lacs
  • Fees Levels: High
  • Course Fees: More than 5 Lakhs
  • Level of Preparation: High
  • Preparation Duration: More than 1 year

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