Marketing

ABOUT CAREERS

Do you find it enjoyable to speak with others? Do you enjoy coming up with original and unique ways to market a good or service? If so, you ought to think about pursuing a marketing job.A corporation would engage in a campaign or set of activities known as marketing in order to sell and market its good or service. To make a strong pitch, a marketer needs to know the product and identify his target audience. The combination of selling, advertising, and product distribution to customers is known as marketing. A marketer needs to be extremely motivated, imaginative, flexible, and skilled in persuasion and communication.For instance, Seth Godin, Jon Loomer, Brian Dean, Gary Vaynerchuk, Neil Patel, and Larry Kim. Jon Loomer, and Brian Dean are some of the famous people in the marketing world.

Roles and Responsibilities

  • Identify, develop, or evaluate marketing strategies based on:
    • Establishment objectives
    • Market characteristics
    • Cost and markup factors
  • Formulate, direct, or coordinate marketing activities or policies to:
    • Promote products or services
    • Work with advertising or promotion managers
  • Evaluate financial aspects of product development, including:
    • Budgets
    • Expenditures
    • Research and development appropriations
    • Return-on-investment and profit-loss projections
  • Develop pricing strategies to balance:
    • Firm objectives
    • Customer satisfaction
  • Compile lists describing product or service offerings.
  • Direct the hiring, training, or performance evaluations of:
    • Marketing or sales staff
    • Oversee their daily activities
  • Consult with product development personnel on:
    • Product specifications such as design, colour, or packaging
  • Use sales forecasting or strategic planning to:
    • Ensure the sale and profitability of products, lines, or services
    • Analyze business developments and monitor market trends
  • Negotiate contracts with:
    • Vendors or distributors
    • Manage product distribution
    • Establish distribution networks or develop distribution strategies
  • Coordinate or participate in promotional activities or trade shows.
  • Work with developers, advertisers, or production managers to:
    • Market products or services
  • Initiate market research studies or analyze their findings.
  • Confer with legal staff to resolve issues such as:
    • Copyright infringement
    • Royalty sharing with outside producers or distributors
  • Consult with buying personnel for advice on:
    • Types of products or services expected to be in demand
    • Environmentally sound or sustainable products
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Recommend modifications to products, packaging, production processes, or other characteristics to:
    • Improve environmental soundness or sustainability of products
  • Advise businesses or other groups on factors affecting:
    • Buying
    • Selling of products or services at local, national, or international levels

Salary and Demand

  • Demand: High
  • Salary Levels: High (For freshers, average salary is more than 5 Lacs)
  • Fees Levels: High (To pursue this course, students need to spend more than 5 Lakhs)
  • Level of Preparation: High (Students spend more than 1 year preparing for the entrance test)

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