Mass Communication

ABOUT CAREERS

Do you possess outstanding communication abilities? Do you like giving speeches in front of sizable crowds? If so, have you given thought to pursuing a career in mass media?The process of reaching out to a wide range of targeted audiences by the use of mass media, such as radio, television, newspapers, magazines, ads, social media, etc., is known as mass communication. In mass communication, the methods of message development and the appropriate medium choice for disseminating the message are crucial. A wide range of disciplines, including journalism, advertising, public relations, photography, filmmaking, and content writing, are included in the field of mass communication.Note: There are differences between mass communication and journalism. Mass communication does not include journalism, although journalism is an element of mass communication.For instance: The most recent example is the coronavirus epidemic. The rapid outbreak of this virus has made it to an international emergency. Mass communication, in this case, has helped in spreading awareness amongst people and current happening about this epidemic. India.

Roles and Responsibilities

  • Mass communication involves the transmission of information to large numbers of people through various forms of mass media.
  • Key responsibilities include:
    • Research, interpret, and communicate news and information concerning public affairs through online or broadcast media.
    • Interview people in various circumstances.
    • Prepare news stories for publication or broadcast.
    • Gather and organize information to plan advertising campaigns.
    • Work with customers, company officials, sales departments, and advertising agencies.
    • Inspect layouts and advertising copy; edit scripts, audio and videotapes, and other promotional materials for adherence to specifications.
    • Coordinate with the media to disseminate advertising.
    • Build public opinion through interviews, editorials, articles, etc.
    • Keep people updated about the latest news and events.
    • Promote products or services.

Salary and Demand

  • Demand for Mass Communication: High
  • Salary Levels for Mass Communication: High
    • For freshers, the average salary is more than ₹5 lakhs per annum
  • Course Fees: Medium
    • Typically around ₹3 to ₹4 lakhs
  • Level of Preparation Required: Medium
    • Students usually spend about 1 year preparing for entrance tests

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