Public Relations

ABOUT CAREERS

Do you possess outstanding interpersonal abilities? Are you able to build relationships with people quickly? Are you interested in promoting people or organizations in the public sphere? If so, you ought to think about pursuing a career in public relations.The practice of communicating with stakeholders to build relationships that will benefit both parties is known as public relations, or PR.A firm or individual can effectively establish their credibility and create their brand through the use of public relations (PR). Public relations isn’t sponsored promotion or marketing. Instead of buying advertising space, it is done through press releases, interviews, story pitches, and storytelling. Public relations professionals discuss in public how to establish and uphold a favorable perception of the company or an individual.Example: Ameer Ismail, Amit Misra, Dilip Cherian, Amrit Ahuja, Archana Jain, and Bela Rajan are few of the successful PR managers in India.

Roles and Responsibilities

  • A PR Manager plans, develops, and implements PR strategies.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion.
  • Write press releases or other media communications to promote the client.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Prepare or deliver speeches to further meet public relations objectives.
  • Establish or maintain cooperative relationships with representatives of the community, consumer, employee, or public interest groups.
  • Promote ideas, products, or services.
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Update and maintain content posted on the website.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders’ reports, for internal or external audiences.
  • Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.

Salary and Demand

  • Demand for Public Relations: High
  • Salary Levels for Public Relations: Medium
    • For freshers, the average salary is ₹3 to ₹4 lakhs per annum
  • Course Fees: Medium
    • Typically ₹3 to ₹4 lakhs
  • Level of Preparation Required: Medium
    • Students usually spend about 1 year preparing for entrance tests

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